"I was floored by the internet's response to such a simple idea," McMillan says. His Stranger Things web applet works the same way. His WordArt generator is very straightforward: Type in some text, get a piece of WordArt back.
Instant gratification is a key ingredient in McMillan's meme-making formula. “I remember turning in book reports for elementary school and spending more time customizing the WordArt on the cover than on the actual content of the report itself,” McMillan says. The decorative text tool let users instantly transform any bit of copy into something sensational: a 3-D chrome header for a paper, or your name cast in a block of rainbow-gradient text. If you lived through the nineties, you may recall that WordArt used to come packaged with Microsoft Office. Mike McMillan, the designer who brought you the Stranger Things type generator and, more recently, the LaCroix flavor generator, just dropped his latest web toy: "Make WordArt" is a Windows 95-style WordArt generator featuring none other than Clippy, Microsoft's notoriously unhelpful paperclip. The internet is about to be awash in ‘90s-era graphics.
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